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SEO Bootcamp for Google & LLMs: Learn Search Engine Optimization
Introduction
SEO Bootcamp: Learn Search Engine Optimization (1:58)
Welcome to This Course! (2:04)
Exercise: Meet Your Classmates and Instructor
Understanding Your Video Player
Set Your Learning Streak Goal
Section 1: SEO Introduction
Google Search: What Is It? (3:52)
Google Search: How Does it Work? (5:15)
Google Search: How Is It So Fast? (3:38)
What is Traditional SEO? (5:54)
Google SERP Breakdown (5:49)
Updates on Google SERP (7:25)
Most Important Google Ranking Factors - 2025 (2:39)
Three Pillars of SEO and Course Structure (4:45)
Debunking SEO Myths (3:18)
EXERCISE: Become an SEO Detective (8:25)
Let's Have Some Fun (+ Free Resources)
Section 2: LLM SEO Introduction
Getting Started in SEO: What is LLM SEO? (3:46)
Comparing Search Engine Dominance (2:44)
LLM SEO - How Does It Work? (7:29)
LLM SEO - Why Does It Matter? (5:42)
Traditional SEO vs LLM SEO (2:36)
Section 3: Online Keyword Research Tools
What is Keyword Research? (3:40)
Informational vs. Commercial Search Intent (5:17)
Long Tail vs. Short Tail Keywords (Traditional SEO) (2:58)
Google Keyword Planner: Set Up (3:29)
Google Keyword Planner: Interface (6:40)
Google Keyword Planner: Analyse (6:22)
Semrush Free Trial (exclusive for ZTM Academy students)
Semrush Access (2:38)
Semrush Keyword Magic Tool (7:36)
Semrush Organic Keyword Research Tool (Part 1) (8:10)
Semrush Organic Keyword Research Tool (Part 2) (4:36)
Semrush Keyword Gap Tool (10:09)
Google Trends (9:30)
Ubersuggest Keyword Tool (Free Tool) (6:17)
Answer the Public (3:43)
Ahrefs (6:39)
Phrase Matching for LLMs (4:23)
EXERCISE: Finding Keyword Ranking Data (5:45)
Unlimited Updates
Section 4: Conducting Keyword Research
Assessing Keywords (4:23)
Minimum Search Volumes (2:52)
Finding Relevant Keywords Using Google Keyword Planner (Part 1) (6:21)
Lovekate vs. Competitors (5:54)
Finding Relevant Keywords Using Google Keyword Planner (Part 2) (8:15)
Using Google SERPs for Keyword Inspo (2:20)
EXERCISE: Competitor Keyword Analysis (8:27)
EEAT and YMYL - Part 1 (3:08)
EEAT - Experience - Part 2 (1:46)
EEAT - Expertise - Part 3 (2:04)
EEAT - Authoritativeness - Part 4 (1:35)
EEAT - Trustworthiness - Part 5 (2:17)
Course Check-In
Section 5: Content Optimisation (Traditional & LLM SEO)
What is Content? (5:06)
Videos, Images, Text: Which is Best? (1:40)
Content Writing: Kickass Titles (Part 1) (3:09)
Content Writing: Kickass Titles (Part 2) (3:16)
Content Writing: Main Content (4:42)
Content Writing: Army Ant Method (2:19)
Content Writing: Army Ant Method (Practical) (4:08)
Content Writing: Battleship Content (2:21)
Traditional SEO Content Optimisation: Threading in Keywords (2:10)
Traditional SEO Content Optimisation: Threading in Keywords (Practical) (7:04)
Optimising Content: H1s and Title Tags (6:07)
LLM SEO Content Optimisation (Best Practices) (5:21)
Keyword Cannibalisation: Deeper Dive (5:31)
EXERCISE: Use ChatGPT For SEO Success (2:39)
Question From Our Community - Common Names (2:01)
Implement a New Life System
Section 6: Technical SEO
Introduction (2:27)
Site Architecture: What Is It ? (2:44)
Site Architecture: Best Practices (6:46)
Crawl Budget (5:11)
Sitemap Introduction (3:10)
Sitemaps: Best Practices (4:31)
Submitting a Sitemap Through Google Search Console (2:29)
Robots.txt Introduction (3:19)
Creating a Robots.txt File: Best Practices (3:07)
Page Speed Introduction (3:31)
Page Speed: Best Practices (4:03)
Measuring Page Speed: Google PageSpeed Insights (4:33)
Duplicate Content Introduction (3:35)
Duplicate Content: Best Practices (Part 1) (4:33)
Duplicate Content: Best Practices (Part 2) (4:41)
Internal Linking (5:07)
HTTP vs. HTTPS (7:46)
HTTP Status Codes (7:56)
HTTP Status Codes: Redirect Path Chrome Extension (4:21)
Hreflang Tags: Introduction (4:13)
Hreflang Tags: Best Practices (1:37)
Hreflang Tags: Implementation (3:46)
Creating Hreflang Tags Made Easy (5:13)
Structured Data Markup (7:25)
Exercise: Imposter Syndrome (2:55)
International SEO (7:03)
Mobile SEO Introduction (5:15)
Mobile SEO: Testing (1:17)
Mobile SEO: Best Practices (1:55)
Mobile SEO: Optimising for UX Signals (4:05)
Core Web Vitals Introduction (2:16)
Core Web Vital - 1 - LCP (3:49)
Core Web Vital - 2 - FID (3:48)
Core Web Vital - 3 - CLS (1:52)
Question From Our Community - Redirects (2:58)
Section 7: SEO for WordPress
Why WordPress? (6:27)
What to Look For From a CMS (2:54)
www. vs. non-www. (2:27)
Choosing a Domain Name (5:26)
leandomainsearch.com (Free Tool) (3:48)
bustaname.com (Free Tool) (2:36)
Archive.org for Checking Domain History (4:49)
WordPress Hosting (2:17)
Navigating a WordPress Dashboard (6:07)
Yoast SEO Plugin (2:30)
WordPress Plugin Recommendations
Question From Our Community - Choosing a Domain Name (1:36)
Section 8: Backlinks
Backlinks: What Are They and Why They Are Important? (6:59)
Anchor Texts (5:29)
Do-Follow vs. No-Follow Backlinks (4:05)
Backlink Analytics and Checks (10:10)
Moz Domain Authority Check (2:32)
Link Strategy 1: Guest Posting (11:39)
Link Strategy 2: Taking Competitor Backlinks (8:26)
Link Strategy 3: Resource Link Building (5:57)
Link Strategy 4: Broken Link Building (6:44)
Link Strategy 5: Skyscraper Link Building (3:07)
Section 9: Monitoring the Performance of Keywords and Backlinks
Tracking Keyword Rankings: Semrush (5:39)
Tracking Keyword Rankings: Serprobot (2:35)
How Long Does It Take To See Results (2:42)
Checking Competitor Rankings Using Semrush (7:17)
Keeping Track of Your Backlinks (6:50)
Rankings Not Improving? (3:17)
Google Search Console: Clicks to Your Website (5:08)
Section 10: SEO Website Audits
SEO Audits: What Are They? (3:43)
SEO Audit Tools to Consider (3:14)
Using Screaming Frog (6:08)
Website URLs (Part 1) (1:56)
Website URLs (Part 2) (10:09)
Title Tags (Part 1) (2:24)
Title Tags (Part 2) (12:40)
Meta Descriptions (Part 1) (1:44)
Meta Descriptions (Part 2) (6:10)
H1 Tags (Part 1) (1:14)
H1 Tags (Part 2) (6:45)
SEO Audit Presentation: Technical Issues (6:29)
SEO Audit Presentation: Content Issues (6:27)
SEO Audit Presentation: Off-Site Issues (5:05)
Question From Our Community - SEO Audit (1:54)
Section 11: Site Migrations
Introduction (7:17)
5 Checks Before a Migration: 2-3 Months (5:24)
Benchmark Analysis: Rankings (4:33)
Benchmark Analysis: Backlinks (5:37)
Benchmark Analysis: Indexed Pages (2:26)
Benchmark Analysis: Clicks, Impressions and Traffic (4:45)
Redirect Mapping (7:28)
Pre-Launch Checks: 1 Week to Go (4:42)
Launch Day Checks (Part 1) (3:48)
Launch Day Checks (Part 2) (5:16)
Post-Launch Checks (4:27)
Question From Our Community - Getting an SEO Job (2:45)
Where To Go From Here?
Thank You! (1:19)
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