SEO Fundamentals (Keywords, Link Building, Content Optimization)

Learn SEO fundamentals and tools from scratch. No fluff. This course makes SEO easy to understand and gives you simple, actionable steps to implement to efficiently rank your website (or your clients’) on the first page of Google.

Taught by Scott Stockdale

This course includes:

  • 4+ hours on-demand, downloadable HD videos
  • 10+ bonus templates, articles and resources
  • Access to exclusive ZTM community
  • Practical SEO examples, tips & tricks from industry professional
  • Certificate of Completion
Start Learning Now

Join 500,000+ students enrolled in ZTM courses!

What you'll learn

  • Rank on Google using highly targeted keyword research
  • Maximize your traffic using content optimization techniques
  • Step-by-step guides and demonstrations on how to use both free and paid SEO industry tools
  • Accelerate your SEO success using proven link building strategies
  • Understand Google's current key ranking factors and how to take advantage of them
  • The SEO fundamentals that will maximize the return on your effort (80/20 Rule)

Meet your instructor

Hi! I'm Scott.

Senior SEO Executive & Instructor

Scott Stockdale is a Senior SEO Executive from England. Scott graduated with a first-class economics degree and currently works at an award-winning agency where he assists global e-commerce companies increase traffic to their website, improve brand awareness, and drive sales.

Scott likes to keep busy. In addition to his day job helping companies with their SEO, Scott also hosts a Top 10 rated podcast called Entrepreneurs Can Party and writes frequently on Medium, mostly “how to” guides that teach people how to get started in entrepreneurship.

Most importantly, Scott certainly enjoys teaching! This was his main motivation for joining the instructor team here at Zero To Mastery. With Scott’s courses you can be sure you’ll learn what you need to know - he is focused on helping beginners cut through the fluff and learn the fundamentals, as well as on helping experts continually grow and keep their skills sharp.

What students are saying

Agnes Bilik

Scott’s courses are very easy to follow! Specifically in this course I got to know all the tips and tricks that helped me with my SEO for my website and content creation. I can highly recommend this to everyone that wants to save some time and get to know all of the essentials about SEO.

Michelle le Roux

I just want to thank Scott for such an amazing course, with easy to understand, yet thorough information. I feel so much more confident in SEO now and am ready to build a website. Scott speaks clearly with a light hearted tone and gets the user into the fundamentals, very easily. Thank you Scott!

Molly Walsh

SEO always seemed like a mysterious world, but Scott breaks it down in a thorough yet simple way! Really enjoying the course.

Jordan Kopman

Scott's makes SEO really clear and easier to understand. Thanks so much for this course!

Adam Robinson

Really clear and concise information layout on this course. Explains the benefits of SEO and how no experience is needed to be able to use this. The terminology and jargon is explained really well and in a way that the information will stick in the audience’s mind.


Would highly recommend this course if you are new to SEO and want an easily followable, structured guide to help you get started. Scott is a proven commodity in the SEO world and has provided a thorough crash course here!

Vern Pang

Scott is my favorite instructor! The most valuable thing about his courses is how he separates out what's actually important versus what a beginner might think is important. His SEO course is full of actionable tips which he demonstrates clearly for you. He designs it in a way where it is easy to take each progressive step. I also really enjoy his manner which is very engaging. Highly recommended!

Jameson J

I’ve been running my own business for 3 years now and have gone through several SEO companies that promised to get my site to #1. Whenever I had questions about what or why they were doing something they would simply throw some industry terminology around, say they needed a bit more time, it’s all very complicated, and added onto my bill. Scott’s course has been an amazing game changer for me! It’s no fluff, exactly what I need to know about SEO. Thanks to everything I have learned from Scott, I just let go the last company that was doing SEO for me and will be handling this in-house now!

Why Zero To Mastery is right for you

With so many online resources available, it can be paralyzing not only figuring out where to start but more importantly which courses will actually teach you the skills you need to get hired.

That’s why the Zero To Mastery Academy exists, to provide industry-leading courses and content to teach you the relevant skills you need to advance your career and get you hired at some of the top companies in the world.

Join now to get complete access to this course and all others for only $23/month.

Monthly Membership

$39 / month
  • Unlimited access to all courses, workshops and career paths
  • Download all lessons for offline learning
  • Invite to private Discord with 250K+ members
  • Exclusive Academy only content
  • Access to private LinkedIn networking group
  • Custom ZTM course completion certificates

Annual Membership

$279 / year $23/month
  • All the benefits of a monthly membership
  • Save 40% compared to Monthly Membership

Course Curriculum

We want you to make sure this course is a good fit for you. So start learning SEO for free right now by clicking any of the PREVIEW links below.

Example Curriculum

Available in days
days after you enroll
  Section 1 - Getting Started
Available in days
days after you enroll
  Section 2 - Online Keyword Research Tools
Available in days
days after you enroll
  Section 3 - Conducting Keyword Research
Available in days
days after you enroll
  Section 4 - Content Optimization
Available in days
days after you enroll
  Section 5 - Monitoring Keyword Performance
Available in days
days after you enroll
  Section 6 - Link Building
Available in days
days after you enroll
  Bonus Section
Available in days
days after you enroll
  Where To Go From Here?
Available in days
days after you enroll

Course Details

This SEO Fundamentals course is a straight-talking training guide to driving Google traffic to your website using SEO Keyword Research, Link Building, and Content Optimization techniques.

We strongly believe that organic search is the most valuable marketing channel there is. And that search engine optimization (SEO) is essential for every brand and business that operates online.

That's why we created this course. To teach you the fundamentals needed to succeed at SEO with practical, step-by-step, actionable information that you can implement yourself. Our aim is to get you 80% of your results by focusing on the most important 20% of SEO techniques (the 80/20 rule).

Whether you are an absolute beginner looking to break into SEO or already have experience, this course will help you learn the latest skills, tips, and tricks to become an SEO specialist that can drive more organic traffic to your own or your clients sites and apps.

By enrolling today, you’ll also get to join our exclusive live online community classroom so that you'll be learning alongside thousands of students, alumni, mentors, TAs and Instructors.

Most importantly, you will be learning from (and with) Scott, an industry professional that has actual real-world experience using SEO to develop and implement SEO strategies for companies all over the world.

We know SEO and digital marketing can be intimidating, but Scott's here to demystify SEO for you.

After taking this course, you will:

  • Understand how to utilize the same tools used by full-time SEO professionals

  • Rank higher on Google search results pages by learning how to use Keyword Research and Content Optimization techniques

  • Accelerate your SEO success by learning the Link Building strategies Scott has implemented for himself and his clients

  • An understanding of Google's key ranking factors so that you know how to take advantage of this knowledge

  • Optimize your SEO to sell more products and services online without having to buy ads

  • Save thousands of dollars by not having to hire a keyword research and content optimization SEO agency

  • Understand how to choose the right keywords that you can realistically rank for

  • Avoid common SEO mistakes

This course is not about making you just watch a bunch of videos so that when you are done with the course you don’t know what to do other than watch another tutorial... No!

This course will push you and challenge you to go from an absolute beginner with no experience and no clients to someone that can actually drive earn income as a SEO Freelancer.

Graduates of Zero To Mastery are now working at Google, Tesla, Amazon, Apple, IBM, JP Morgan, Facebook, Shopify + other top tech companies. They are also working as top freelancers getting paid while working remotely around the world. This can be you.

And you have nothing to lose. You can start learning now and if this course isn't everything you expected, we'll refund you 100% within 30 days. No hassles and no questions asked.

Click Start Learning Now to join the Academy and start learning the fundamentals of SEO. We'll see you inside the course!

Answers to (at least some of) your questions

Are there any prerequisites for this course?

  • A computer (Windows, Mac, or Linux) with an internet connection. That's it!
  • No prior SEO knowledge is required. You will learn everything from scratch
  • A willingness and enthusiasm to learn and take action

Who is this SEO course for?

  • You are a complete beginner and want to learn SEO fundamentals without needing any prior SEO knowledge
  • You want to improve your online visibility by ranking your website pages higher on Google for relevant keywords
  • You are a busy business owner or entrepreneur and are looking for a no-fluff, actionable guide on how to improve your website's SEO performance
  • You are a web developer or mobile developer and want to improve your SEO skills or learn from scratch so that you can add another valuable skill to your toolbelt
  • Anyone who is frustrated with their current progress with all of the SEO tutorials out there that don't give practical, step-by-step advice and don't give you real-world skills you need to actually get hired
  • You want to learn SEO fundamentals from someone with real-world experience having researched, designed, and implemented real SEO strategies that have successfully delivered results

Why should I learn SEO? (even if you're a developer)

It's one of the most valuable skills you can learn to advance your career for 2022 and beyond. Even many small companies are spending $5,000 / month on SEO consultants and agencies. And big companies have entire teams of full-time employees dedicated to their SEO efforts.

These are the top 2 reasons why you need to learn SEO:

  • Reason #1: Boost your career prospects. SEO is one of the most in-demand demand freelancing skills on platforms like Upwork (1,000s of open jobs available). And if you’re already a developer, having SEO skills can set you apart from other candidates, especially at small to medium sized companies.
  • Reason #2: You want to grow a website or app. SEO is essential for every brand and business that operates online today. There are billions of searches happening every month and that’s growing every year. But ~90% of all search traffic clicks go to results on the first page. If you aren’t on the first page, you aren’t getting traffic. Ranking on the first page = lots of traffic = $$$.

Do you provide a certificate of completion?

We definitely do and they are quite nice. You will also be able to add Zero To Mastery Academy to the education section of your LinkedIn profile to help you stand out.

Can I download the videos?

Definitely. You can download any and all lessons for personal use. We do everything we can to make learning easy, fun, and accessible whether that’s on your commute, on a flight or if you just have limited access to good wifi.

How long will it take for me to learn enough to become an SEO Specialist?

Ultimately you’re the only can that can control that. This course will help you learn the fundamentals needed on your SEO journey and will be continually updated so that you can continue to grow your skillset.

We don’t see just getting hired as the end goal though. Our intermediate and advanced courses will also teach you the topics and skills you need to implement even more SEO techniques and continually improve.

Still have more questions specific to the Academy membership? No problem, we answer some more here.

Live the life you want, starting now

Learning tech & coding skills provides endless opportunities to live the life you want. Whether that’s a high paying job with a world-class tech company or freelancing remotely from a beach, the ZTM Academy will equip you with the skills and knowledge to achieve your dreams.

Our courses walk you through the entire journey to having a successful career in tech. Along the way, you’ll not only be supported by Scott, other ZTM Instructors and course Teaching Assistants, but also your peers in the exclusive Zero To Mastery community in our private Discord server.

Join now to take the first step to change your life.

Monthly Membership

$39 / month
  • Unlimited access to all courses, workshops and career paths
  • Download all lessons for offline learning
  • Invite to private Discord with 250K+ members
  • Exclusive Academy only content
  • Access to private LinkedIn networking group
  • Custom ZTM course completion certificates

Annual Membership

$279 / year $23/month
  • All the benefits of a monthly membership
  • Save 40% compared to Monthly Membership