Example Curriculum
Introduction
Available in
days
days
after you enroll
Section 1: SEO Introduction
Available in
days
days
after you enroll
- Google Search: What Is It? (3:52)
- Google Search: How Does it Work? (5:15)
- Google Search: How Is It So Fast? (3:38)
- What is SEO (5:54)
- Google SERP Breakdown (5:49)
- Current Google Ranking Factors (2:41)
- Three Pillars of SEO and Course Structure (4:45)
- Debunking SEO Myths (3:18)
- EXERCISE: Become a SEO Detective (8:25)
- Unlimited Updates
Section 2: Online Keyword Research Tools
Available in
days
days
after you enroll
- What is Keyword Research? (3:40)
- Informational vs. Commercial Search Intent (5:17)
- Long Tail vs. Short Tail Keywords (2:58)
- Google Keyword Planner: Set Up (3:29)
- Google Keyword Planner: Interface (6:40)
- Google Keyword Planner: Analyse (6:22)
- SEMrush Free Trial (exclusive for ZTM Academy students)
- SEMrush Access (2:38)
- SEMrush Keyword Magic Tool (7:36)
- SEMrush Organic Keyword Research Tool (Part 1) (8:10)
- SEMrush Organic Keyword Research Tool (Part 2) (4:36)
- SEMrush Keyword Gap Tool (10:09)
- Google Trends (9:30)
- Ubersuggest Keyword Tool (Free Tool) (6:17)
- Answer the Public (3:43)
Section 3: Conducting Keyword Research
Available in
days
days
after you enroll
- Assessing Keywords (4:23)
- Minimum Search Volumes (2:52)
- Finding Relevant Keywords Using Google Keyword Planner (Part 1) (6:21)
- Lovekate vs. Competitors (5:54)
- Finding Relevant Keywords Using Google Keyword Planner (Part 2) (8:15)
- Using Google SERPs for Keyword Inspo (2:20)
- EXERCISE: Competitor Keyword Analysis (8:27)
- Brief Index: EAT and YMYL SEO (11:33)
- EAT and YMYL SEO (Part 1) (2:43)
- Expertise (Part 2) (1:41)
- Authoritativeness (Part 3) (1:33)
- Trustworthiness (Part 4) (1:48)
- How Does EAT Work? (Part 5) (2:07)
Section 4: Content Optimization
Available in
days
days
after you enroll
- What is Content? (5:06)
- Videos, Images, Text: Which is Best? (1:40)
- Content Writing: Kickass Titles (Part 1) (3:09)
- Content Writing: Kickass Titles (Part 2) (3:16)
- Content Writing: Main Content (4:42)
- Content Writing: Army Ant Method (2:19)
- Content Writing: Army Ant Method (Practical) (4:08)
- Content Writing: Battleship Content (2:21)
- Optimising Content: Threading in Keywords (2:10)
- Optimising Content: Threading in Keywords (Practical) (7:04)
- Optimising Content: H1s and Title Tags (6:07)
- Keyword Cannibalisation: Deeper Dive (5:31)
Section 5: Technical SEO
Available in
days
days
after you enroll
- Introduction (2:27)
- Site Architecture: What Is It ? (2:44)
- Site Architecture: Best Practices (6:46)
- Crawl Budget (5:11)
- Sitemap Introduction (3:10)
- Sitemaps: Best Practices (4:31)
- Submitting a Sitemap Through Google Search Console (2:29)
- Robots.txt Introduction (3:19)
- Creating a Robots.txt File: Best Practices (3:07)
- Page Speed Introduction (3:31)
- Page Speed: Best Practices (4:03)
- Measuring Page Speed: Google PageSpeed Insights (4:33)
- Measuring Page Speed: Think With Google (4:51)
- Duplicate Content Introduction (3:35)
- Duplicate Content: Best Practices (Part 1) (4:33)
- Duplicate Content: Best Practices (Part 2) (4:41)
- HTTP vs. HTTPS (7:46)
- HTTP Status Codes (7:56)
- HTTP Status Codes: Redirect Path Chrome Extension (4:21)
- Hreflang Tags: Introduction (4:13)
- Hreflang Tags: Best Practices (1:37)
- Hreflang Tags: Implementation (3:46)
- Creating Hreflang Tags Made Easy (5:13)
- Exercise: Imposter Syndrome (2:55)
- International SEO (7:03)
- Mobile SEO Introduction (5:15)
- Mobile SEO: Testing (1:17)
- Mobile SEO: Best Practices (1:55)
- Mobile SEO: Optimising for UX Signals (4:05)
- Core Web Vitals Introduction (2:16)
- Core Web Vital - 1 - LCP (3:49)
- Core Web Vital - 2 - FID (3:48)
- Core Web Vital - 3 - CLS (1:52)
Section 6: SEO for WordPress
Available in
days
days
after you enroll
- Why WordPress? (6:27)
- What to Look For From a CMS (2:54)
- www. vs. non-www. (2:27)
- Choosing a Domain Name (5:26)
- leandomainsearch.com (Free Tool) (3:48)
- bustaname.com (Free Tool) (2:36)
- Archive.org for Checking Domain History (4:49)
- WordPress Hosting (2:17)
- Navigating a WordPress Dashboard (6:07)
- Yoast SEO Plugin (2:30)
- WordPress Plugin Recommendations
Section 7: Backlinks
Available in
days
days
after you enroll
- Backlinks: What Are They and Why They Are Important (7:47)
- Anchor Texts (5:29)
- Do-Follow vs. No-Follow Backlinks (4:05)
- Backlink Analytics and Checks (10:10)
- Moz Domain Authority Check (2:32)
- Link Strategy 1: Guest Posting (11:39)
- Link Strategy 2: Taking Competitor Backlinks (8:26)
- Link Strategy 3: Resource Link Building (5:57)
- Link Strategy 4: Broken Link Building (6:44)
- Link Strategy 5: Skyscraper Link Building (3:07)
Section 8: Monitoring the Performance of Keywords and Backlinks
Available in
days
days
after you enroll
- Tracking Keyword Rankings: SEMrush (5:39)
- Tracking Keyword Rankings: Serprobot (2:35)
- How Long Does It Take To See Results (2:42)
- Checking Competitor Rankings Using SEMrush (7:17)
- Keeping Track of Your Backlinks (6:50)
- Rankings Not Improving? (3:17)
- Google Search Console: Clicks to Your Website (5:08)
Section 9: SEO Website Audits
Available in
days
days
after you enroll
- SEO Audits: What Are They? (3:43)
- SEO Audit Tools to Consider (3:14)
- Using Screaming Frog (6:08)
- Website URLs (Part 1) (1:56)
- Website URLs (Part 2) (10:09)
- Title Tags (Part 1) (2:24)
- Title Tags (Part 2) (12:40)
- Meta Descriptions (Part 1) (1:44)
- Meta Descriptions (Part 2) (6:10)
- H1 Tags (Part 1) (1:14)
- H1 Tags (Part 2) (6:45)
- SEO Audit Presentation: Technical Issues (6:29)
- SEO Audit Presentation: Content Issues (6:27)
- SEO Audit Presentation: Off-Site Issues (5:05)
Section 10: Site Migrations
Available in
days
days
after you enroll
- Introduction (7:17)
- 5 Checks Before a Migration: 2-3 Months (5:24)
- Benchmark Analysis: Rankings (4:33)
- Benchmark Analysis: Backlinks (5:37)
- Benchmark Analysis: Indexed Pages (2:26)
- Benchmark Analysis: Clicks, Impressions and Traffic (4:45)
- Redirect Mapping (7:28)
- Pre-Launch Checks: 1 Week to Go (4:42)
- Launch Day Checks (Part 1) (3:48)
- Launch Day Checks (Part 2) (5:16)
- Post-Launch Checks (4:27)
Where To Go From Here?
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days
days
after you enroll