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SEO Fundamentals (Keywords, Link Building, Content Optimization)
Introduction
SEO Fundamentals (Keywords, Link Building, Content Optimization) (1:54)
SEO Fundamentals Course Introduction (3:18)
Join Our Online Classroom!
Exercise: Meet The Community
Section 1 - Getting Started
Section 1 Intro (0:28)
SEO FAQs (How SEO Works) (6:49)
Additional SEO FAQs (3:30)
What is Keyword Research? (2:21)
Informational vs Commercial Search Intent (4:05)
Section 2 - Online Keyword Research Tools
Section 2 Intro (0:26)
Using Google Keyword Planner - Free Tool (10:25)
Using SEMRush Keyword Tools - Paid Tool (8:25)
Using Google Trends - Free Tool (3:03)
Using Answer the Public - Free Tool (2:55)
Exercise: Find Interesting Pandemic Search Trends (0:20)
Section 3 - Conducting Keyword Research
Section 3 Intro (0:37)
Finding Relevant Keywords (8:19)
How to Choose Keywords for SEO - Theory (0:57)
How to Choose Keywords for SEO - Practical (12:32)
Using Google SERPs to Conduct Research (1:51)
Competitor Keyword Analysis (9:30)
Section 4 - Content Optimization
Section 4 Intro (0:22)
Optimizing Content by Threading in Keywords (13:04)
Optimizing Title Tags & H1s (11:17)
Website Structure & Content (9:41)
Creating a Content Calendar (4:36)
Exercise: Create a Content Calendar for July (0:17)
Section 5 - Monitoring Keyword Performance
Section 5 Intro (0:27)
Tracking Keyword Rankings (15:04)
Tracking Competitor Rankings (3:19)
Assessing Keyword Performance (2:53)
Section 6 - Link Building
Section 6 Intro (0:37)
Backlinks - What They Are and Why They're Important (11:30)
Backlink Analytics & Checks - Websites You Want Links From (10:46)
Link Building Strategy 1 - Guest Posting (8:59)
Link Building Strategy 2 - Taking Competitor Backlinks (11:41)
Link Building Strategy 3 - Resource Link Building (5:39)
Link Building Strategy 4 - Broken Link Building (6:26)
Link Building Strategy 5 - Skyscraper Link Building (3:08)
Bonus Section
Key Google Ranking Factors (10:48)
Where To Go From Here?
Your Certificate of Completion - Thank You!
Become An Alumni
Endorsements On LinkedIn
Learning Guideline
Become a ZTM Ambassador ➡ Refer new students. Earn cash.
Using Google Keyword Planner - Free Tool
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Google Keyword Planner: https://ads.google.com/intl/en_uk/home/tools/keyword-planner/