WHAT IS THIS PROJECT?

In this project-based course you'll be put into a scenario to assist Netflix in rejuvenating the streaming service's growth using Data Analysis and Python. Instead of the traditional analytics method of surveying users based on individual features, you'll use the Choice-Based Conjoint Analysis method, a type of market research that is grounded in science and analytics and examines consumer preferences in a holistic method.

WHY IS THIS PROJECT AWESOME?

This is a portfolio project. It requires about 2 hours to build.

This project provides you with a unique opportunity to delve into real-world market research and data analysis, focusing on consumer behavior for a globally recognized brand, Netflix. The project's high-stakes, real-world relevance is a motivating factor that will help you identify potential growth opportunities and apply your analytical skills to strategic business decision-making. Not only is this a significant stepping stone for your Data Analytics career, but the thrill of uncovering unexpected insights will give you a sense of accomplishment and highlights the importance of data analysis in business strategy.

WHAT DO I NEED TO KNOW BEFORE STARTING?

Required:
- Intermediate knowledge of Business Analytics with Python is required. Don't have that? Take the Business Analytics with Python bootcamp course now!

WHAT TOOLS WILL BE USED?

Python, Pandas, Numpy, Matplotlib, Statsmodels