Project Introduction

Conduct a Choice-Based Conjoint Analysis for Netflix with Python

Introduction

Let's Do It!

Choice-Based Conjoint Analysis (6:33)
Problem Statement (3:20)
Python - Directory and Libraries (3:45)
Python - Preparing data (5:01)
Technical Process (1:53)
Python - Logistic Regression (3:28)
Python - Visualization - Part 1 (5:55)
Python - Visualization - Part 2 (7:48)
Python - Assessing Specific Drivers - Part 1 (8:27)
Python - Assessing Specific Drivers - Part 2 (5:32)
Python - Feature Coefficients (6:19)
Python - Computing Feature Importance (3:06)
Python - Preparing Relative Importances (4:10)
Python - Plotting Relative Importances (4:14)
Project Update (3:14)
Interaction Terms (3:32)
Python - Interaction Terms (5:50)
Python - Interaction Term Results (13:33)
Project Conclusion (2:16)
Limitations of Conjoint Analysis (1:23)

Where To Go From Here?